This internship had a really interesting beginning. It all began with my very own frustration of using the newly-overhauled Gojek app. It was so painful to use that I ended up writing this lengthy UX Case Study to provide a better alternative.

When I first published it, I tagged the Gojek Design team at Twitter and didn’t give it much thought. Soon after, however, one of the Design Leads at Gojek reached out to me on LinkedIn, saying that the whole Design team at Gojek loved the article and would love me to be part of the team

To think that a frustrated user (who just happened to be a learning UX Design at that time) was able to get the opportunity to work with the best Product Designers in Indonesia was a literal dream come true ✨

In summer 2021, I started my internship at Gojek remotely while I was in Canada. It was supposed to be an in-person experience, but since Covid was at an all-time high at that time, the internship was forced to be completely virtual. This meant that I had to work at midnight for synchronous meetings since the timezone of Indonesia and Canada is flipped— however, that didn’t stop this internship from being one of the most wonderful and memorable experience that I had.

I worked in the Transport team as a Product Design Intern where I designed a couple of new features ranging from leveraging the micro interactions within the Transport screens, to adding a totally new transversal feature within the app. I collaborated closely with my intern buddies, mentors, product managers, UX researchers, and software developers to actively work on delivering UX improvements and/or adding brand new features within the Transport stream.

My workflow usually consists of collaborating with UX researchers to plan & observe the users’ needs, before iterating lo-fi wireframes in Figma and having multiple round of feedback sessions with stakeholders across teams (PM, Research, Marketing, etc). I also participated in company-wide meetings where I got the fortunate opportunity to present my design projects and get valuable feedbacks from hundreds of colleagues. But, perhaps, the most memorable thing that I did during my internship was during my last week as an intern where I got the chance to host for the company’s monthly Design team meeting in front of 300+ people! It was my first time speaking publicly (although virtually) in front of hundreds of people, and I really learned a lot by going out of my comfort zone 💚

1. Handled complexity and ambiguity of a small yet interaction-heavy project
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2. Collaborate closely with multiple stakeholders from different teams by having weekly meetings and aligning on project requirements, milestones, and technical feasibility
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3. Learned about UX Research in general— planning research study, analyzing user feedback, and also creating post-launch Research & Insights report
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4. Pay more attention towards copywriting in my design and how it affects the users’ perception signficantly; using a thoughtful copy can sometimes make a night-and-day difference in user adoption rate
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5. Try wild explorations to the point of failure— the beauty of designing is that it is a sandbox, try and get as creative as you like while you’re in the playground!